Hey whats more reinforcing for a kid then a brand new free book. Nothing like motivating a kid to read and his parents to get him to do so. C'mon just admit that you love the fact that you can get your kiddo something for free while motivating them to do something they should be doing anyway! Borders has this great summer reading program. Check it out and get started. Look for other similar programs at your local books stores and libraries! Enjoy! Settle in with a good book!! Thanks thrifty and thriving for the heads up!